DirectMail

Direct Mail for Mac Icon

Direct Mail is an easy to use bulk email program for Mac. With a simple to use interface it provides all the power, bells and whistles you need without compromise.

Features worth highlighting include the ability to connect to most existing customer relation programs and pretty much any other app of any worth which contains your contact database. Current Mac applications include Apple Address Book, Daylite, Outlook, FileMaker Pro and more, you can also import from CSV files and MySQL databases.

I started using Direct Mail because of its integration with Daylite, just a few clicks and my selected contacts were imported into Direct Mail and ready to go.

You can easily use their editor to compose your emails and use tags to insert data from your contact list into the email to create personalised content, you can also create your own tags.

If you are handy with HTML you can produce your own code in your program of choice and simply cut and paste the code into Direct Mail, turn on HTML and its ready to go in that format.

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Direct Mail comes with its own array of ready to edit designs with features like drag and drop images, the ability to check your spam score before you you’re your email out. You can also use templates from other sources like Campaign Monitor and Mail Chimp.

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The tracking of emails is also of huge benefit so you can track campaigns to see who opened your email, how many times and which links they clicked.

Charts include: read, unread and bounced, clicked link distribution, views per day, unique views per day and link clicks per day and a map allows you to see your statistics visually according to location.

The user statistics section details the contact individually and records their views, unique link clicks, most recent clicks and more. If you have many contacts there is also a handy search feature if there is a particular person you want to look at.

Links contained within the email are itemised and the amount of clicks tallied along with unique clicks and most recent click information is displayed. You can also export this information.

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Stamps is the iPhone app which allows you to keep an eye on your campaign data while on the go. This stunning little app free too.

Other options include the ability to add a form to your website which will automatically sync with Direct Mail for free, the code is provided and you can customise it to match your website look and feel.

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Direct Mail also can manage your unsubscribe requests. Once a recipient has unsubscribed, they’ll simply appear in your list as crossed out, bounces are taken care of as well.

The website is easy to navigate and the FAQ section pretty much answers every question you could possibly think of. I haven’t tried their support as I haven’t had a reason to, but they are on Twitter and you can expect an answer fairly soon after posting. It’s also a good way to keep on top of the latest developments or outages.

If you don’t have your own mail server you can use their e3 delivery service for a fairly nominal monthly fee compared to other providers.

There are various payment plans if you need to use Direct Mails e3 mailing service. If you already manage your own email server it costs a one off payment of only $99USD and the emails will send via your own server.

If you are looking for an easy to use email marketing application, seriously do yourself a favour and buy this. I’m so impressed with it and find it the economic option available given its list of features.

Score
  • 8/10
    Design - 8/10
  • 8/10
    Features - 8/10
  • 8/10
    Cost - 8/10
  • 9/10
    Ease Of Use - 9/10
  • 10/10
    Customer Support - 10/10
  • 9/10
    Overall Value - 9/10
8.7/10

Summary

Positives: easy to use but powerful, integrates with many CRM programs and contact apps
Negatives:
Trial Available: Yes, 50 e-mails per month
Price: Various plans, $15 – $250 per month depending on volume.
Using your own e-mail server is a one off fee of $99.

Website: http://www.directmailmac.com

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1 thought on “DirectMail”

  1. I completely agree that DirectMail is a great application and one that we’re using for a growing number of clients. The cost-per-email isn’t the cheapest but as you don’t have to source a third party ESP (as with many companies that offer a front-end system only) this gives you full control over all aspects of the system. That it sits on our Macs gives us 100% confidence that client information can never be compromised.

    DirectMail, as with other e-mail systems, encourages you not to use purchased lists, which makes so much sense on every level.

    My only gripe, and it is a minor one, is that it seems a little too easy for recipients to report an e-mail as spam, even when there are highly visible opt-out buttons.

    I agree that people should not be sent informaiton that they don’t want, but after the first e-mail it seems a little over-zealous to file a spam report.

    Otherwise, DirectMail is very good and adds value to both our agency and to our clients.

    My final point is that this application isn’t for you if you want to send out millions of e-mails at a go as the system tops out at 250,000 recipients, which is ample for most campaigns and probably does discourage the spamming fraternity..

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